Forte Cookie Policy

Effective as of April 26, 2023

This Cookie Policy explains how LessonHome, Inc. d/b/a Forte (“Forte, “we”, “us” or “our”) uses cookies and other similar technologies on its websites that link to this Cookie Policy (the “Websites”), as well as in our emails, and your related choices in relation to the same.

Please refer to our Privacy Policy for more information on our privacy practices.

Managing your preferences

Before we dive into the details – if you are just looking to manage your preferences on our Websites relating to cookies and similar technologies (including opting-out), you can do so at any time through our Consent Preferences by clicking on Change Cookie Preferences.

If you do not accept our cookies, you may experience some inconvenience in your use of our Websites. For example, we may not be able to recognize your device and you may need to log in every time you visit our Websites. 

If you want to find out more about cookies and similar technologies on our Websites and in our emails, please keep reading.

What types of technologies does Forte use?

We may use any or all of the following “technologies” on our Websites and in our emails: 

Cookies: a cookie is a very small text file that may be placed on your browser or in the storage on your device. There are two types: “session cookies” and “persistent cookies”. Session cookies are cookies that disappear from your device or browser when you close your browser. Persistent cookies stay on your device even after you close your browser.  

Please note that both Forte and third-party service providers may set cookies on our Websites – these ‘third-party cookies’ are set by domains other than those we control and may recognise your device across different websites.

Pixel tags:

A pixel tag is a single pixel, transparent GIF image with a unique identifier that can recognise certain types of data on your device. They are used to operate and improve the Websites and our email practices, including to help deliver cookies, count visits and understand usage and email campaign effectiveness.

For example, we may put pixel tags in our emails to understand how you interact with that email – for example, whether you opened the email, whether you forwarded it, whether you clicked on a link in the email that directed you to our Websites etc., – these pixels may collect the time, location and operating system of the device you use to read the email.

Session replay technologies:

Session-replay technologies, such as those provided by Datadog, Inc., that employ software code to record users’ interactions with the Websites in a manner that allows us to watch replays of those user sessions. The replays include users’ clicks, mobile app touches, mouse movements, and scrolls during those sessions. They do NOT include recordings of actual lessons. These replays help us diagnose usability problems and identify areas for improvement. You can learn more about Datadog, Inc. at https://www.datadoghq.com/legal/privacy/. Personal information, including names, chat content, and video, are not recorded with this technology.

Other similar technologies:

We may also use other tracking technologies, such as mobile advertising IDs and tags, HTML5 local storage / local shared objects (which store relevant data locally on your device), for similar purposes as described in this Cookie Policy.

So, when we refer to cookies and “similar technologies” in this Cookie Policy, such reference includes reference to the pixel tags discussed above, HTML5 local storage / local shared objects and other equivalent tracking technologies.

For what reasons do we use cookies and similar technologies?

The purposes for which we use technologies may fall into one of the following categories:

  •  Necessary technologies: these technologies are essential in order to enable our Websites to provide the function you have requested, such as by helping to ensure that the content of a page loads quickly and effectively.
  •  Functional technologies: these technologies allow us to provide enhanced personalization and functionality, such as tailoring content to you, remembering your choices and preferences on the Websites (e.g. language, text size, etc.) or remembering search parameters.
  •  Analytics technologies: these technologies collect information on how users interact with our Websites and enable us to improve how it operates.
  •  Performance technologies: these technologies are used to understand and analyse the key performance indexes of our Websites which helps in delivering a better user experience for visitors.
  •  Advertisement technologies: these technologies collect information about your browsing habits in order to provide advertising which is more relevant to you and your interests.

A full list of the technologies we use can be found in the section titled: Details of Cookies and Similar Technologies.

How can you manage your consent?

You can control or limit how cookies and similar technologies are used by taking the following steps:

  • Managing your preferences on our Websites (including by opting-out) at any time by using our Change Cookie Preferences.
  • Pixel tags in emails can typically be blocked by default if you configure your preferences in your email client to block external images or set it to show “plain text only” emails.
  • Managing your browser or device settings to clear or decline cookies (for instance, by using a “private” or “incognito” mode). If you disable cookies, however, some of the features of our services may not function properly.

For more information about cookies, visit www.allaboutcookies.org.

In particular, for more details about how Google uses data when in the context of Google Analytics, please see here: www.google.com/policies/privacy/partners/.

Finally, if you do not accept certain non-essential cookies and similar technologies, you may experience some inconvenience in your use of our Websites. For example, we may not be able to recognize your device and you may need to log in every time you visit our Websites.

Details of cookies and similar technologies

Please click here to view details of the specific cookies and other similar technologies that we use. The details shown at this link (including the cookies and other similar technologies shown there) may change over time.

Changes to this Cookie Policy

Information about the cookies and similar technologies we use may be updated from time to time, so please check this Cookie Policy on a regular basis for any changes.


If you have any questions about this Cookie Policy, please contact us by email at help@fortelessons.com.